Casey and Finnegan Consultancy
In this new world of AI, more than ever, you need intelligence and thoughtfulness over word count, strategy over loud noise, and finally, grit and determination to rise above mediocrity.
We aren't your ordinary kind of marketing and communications business. We are exceptional and we choose only exceptional clients. Whatever problem you're concerned with, we'll tackle it together.
Senior Marketing and Communications Specialist
University of Calgary, Office of the Registrar
2024 – present
- Work with client groups to develop strategic marketing and communications plans for both internal and external audiences
- Promote best practices and align communications with university branding and voice
- Email, web, digital and content marketing experience
- Write and edit content including news stories, bios, video scripts and newsletters
- Lead consultations with clients, colleagues and managers to facilitate planning processes
- Write, edit and produce web content in the development of Registrar Office websites: Future-students, Graduation, Scheduling, Registrar, Current-students
- Graphic design and photography to support projects when required
- Print production experience including the development of viewbooks, brochures, posters, admission packages, convocation booklets, and more
- Provided communications and project guidance to junior communicators on various strategic priorities
- Regularly manage and coordinate a large institutional communications project (convocation) that involves interacting with a diverse stakeholder group
Senior Marketing and Communications Specialist
University of Calgary, Student Experience and Services (SES)
2011 – 2024
- SES Comms works with student services to develop and implement audience-focused strategic marketing and communications plans
- Issues management/crisis communications to lead student communications in areas such as wildfires or conflict
- Contributed to media releases and advisories to generate media coverage of events
- Purchasing advertising on social and traditional channels
- Conducted and used research to guide choices
- Worked on committees to develop communcations planning collaboratively